Horizon 2020 project DEMETER, in association with SVG Ventures | Thrive, is running a webinar titled ‘The Farmer’s Voice: Discussing Drivers and Barriers to Technology Adoption’.

The webinar will share results of the recent DEMETER survey which aimed to better understand farmers’ needs, interests, and concerns regarding the adoption and use of Smart Farming Technologies. Farmers and technology providers will join a panel discussion to consider some of the key issues uncovered and what more can be done to further encourage technology adoption.